Business Tourism Australia can do attitude ensures that our relationship with partners is based on trust by ensuring the teamwork is both proactive, creative and professional and results in success for us all.
Business Tourism Australia is certain that by being a Partner, the awareness of your product will increase and develop. But our overall success will be measured by our ability to turn that awareness into real business for from the target markets.
We make a difference by actively sourcing and creating business opportunities which are profitable and sustainable for you, our business partner. That does not come about by accident, it is down to marketing, investment and recognising what customers require.
Business Tourism Australia targets those individuals within companies, organisations and specialist agencies who decide upon (or who have a strong influence upon), the choice of destination for business events such as corporate meetings, incentives and international conferences.
Business Tourism Australia is committed to following up all business tourism targets after initial contact to maximise all business leads and opportunities. We achieve this by having personnel in market who are dedicated to this role.
This is a key difference we offer you as a Partner –
- We have local and professional representation and ensure regular follow-up
- Business Tourism Australia organises a range of marketing and sales activities in target markets
- Experienced dedicated operations staff
- Creative planning and attention to detail
- Experienced and specialist inbound incentive and meeting service providers
- Great delivery of motivational and corporate events
- Business Tourism Australia actively maximises our relationship with key partners such as Tourism Australia, Austrade, the major airlines and other federal / state agencies to develop the business tourism market to maximise investment and opportunities.
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There are opportunities for developing regional Australian destinations to attract meeting and incentive business either as an add-on or actual meeting locations through the promotion of their “off-the-beaten-track” and unique locations, high-quality services and cost-effective real Australian options to meet the specific needs of this market. But they must do it collectively as a region or area.
| As a result of networking our key business contacts, we will target those who travelled to Australia on incentives as well as the business tourism corporate community. This segment includes those who wish to return with their friends, family or business associates on a vacation and those who have been referred as a result of a business tourism visit by associates. |
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